This blog is intended to help you gain a better understanding of what each social media platform can be used for with your business. There are tons of social media trainees out there who still have some confusion as to what the purpose of using social media platforms for business is. Although I will not cover all three, I will cover three major ones and I hope to help clear this up, so let’s get started!
Although Facebook is a multi-faceted platform, there are still certain marketing techniques or branding techniques that just simply do not work. I will not go into what those are with this blog but I will say, think of Facebook as a place to cast a huge net to try to catch a ton of fish. If you aren’t on Facebook and you own a business, you have already lost the battle!
Facebook is indeed one of the fastest growing social media platforms around with a staggering 1.7 billion active users! Facebook uses a tool called target marketing to drive companies to users based on what they are interested in. Now I won’t get into a ton of detail on this but the stats are crazy. If you want that info, go read “5 Tips to Help increase Social Media Traffic and Bring Leads”.
I will tell you however what Facebook is good for. Because Facebook has a huge following, this is obviously a perfect place to start your MARKETING efforts. Facebook can be used to drive traffic to a specific product, service, or event. It is an excellent source for creating campaigns that drive traffic to your website, landing page, product page, and YouTube page or any page that has a good or service. Why is that? Facebook uses the interest of their users and markets companies to them based off of what they post about, like, or follow the most. What does that mean for you? This means that whatever your brand or product is, out of the 1.7 billion users, you have the potential to have your campaign reach thousands, if not millions of people that are interested in what you have. Get good at writing great ads, and you can see a lot of traffic!
So what is Facebook good for? BRANDING & MARKETING! Use Facebook as one of your Marketing tools. Although you can build a brand using Facebook, it is a lot simpler to market here. Create a fan page, get a following, and start doing some marketing. Brands that do the best on Facebook are typically already established. With that being said let’s move on to our next platform.
Ohhh the puzzling world of gramers. From most small business owners, I hear “Instagram is just a place to post pics of your food and stuff right?” or “ I don’t see the point of it, it just seems like a bunch of selfies to me”. No No No, my fellow entrepreneur. Instagram can be a powerful tool for your company. Here’s why.
Instagram by far is killing the social media game! They are a photo and video sharing powerhouse and they have an average of 300 million daily active users, 20% of all internet users, and a staggering 27% of the U.S population on their platform! Still think this is just a game? Now that we have gotten the boring stats out of the way, let’s talk about Instagram behavior.
Although Facebook and Instagram may seem similar, they breed a different following. Instagram tends to have a following that is passionate. This passion can be directed towards, art, fashion, technology, etc… Most Gramers only post about what they are passionate about. If that’s food, well, that’s what you will see. So how does this help your business? In my blog titled “Branding Vs Marketing” I mentioned that a brand is who you are. Who you are is typically what you are passionate about. So if Instagramers are typically people of passion, then you’re in luck. According to Instagram statistics, 75% of their users use Instagram to fins particular vendor accounts. That’s you!
So building your brand is where you should use Instagram. Gramers follow companies with a passionate brand! Not to mention Instagram has a valuable algorithm to help people find you. It’s called the hashtag, aka the #. This little tool is valuable! If you are a restaurant that is passionate about feeding the homeless, well #feedthehomeless has over 36K searches on Instagram. If you are a car lot that is passionate about selling dream cars, well #dreamcar has over 900k searches! Get the picture? This makes Instagram the perfect place to share your passion, aka, your brand with those looking for you!
So Instagram = Brand Building
I have had many questions asked about this platform. Some of them are, “so what can I do with LinkedIn?” or “Isn’t it just like Facebook?” If you have questions about LinkedIn and its purpose, well it’s actually quite simple. First let me give you some stats. LinkedIn has over 433 million users and 37% of the U.S digital population. Again, this is HUGE!
So what is its purpose? So, Facebook is a valuable marketing tool, Instagram is a valuable brand builder, now LinkedIn…. Simply put, LinkedIn is a tool to network, find the skills you need to employ, or find the people that need your brand. Although building a following on LinkedIn is a tough one, it is worth it. LinkedIn is like going to networking events. You will find that most users are motivated, forward thinking individuals with skills that you can utilize or a need that you fill. It’s a more professional setting, where posting pics of your food, or videos of your employees acting silly is frowned upon. However, posting a new product, or services is welcomed with open arms! According to b2bnn.com more than 8 in 10 b2b use LinkedIn for the purpose of product unveiling! Because LinkedIn has such a rich culture of CEO’s, working professionals, and Startup co-founders, this makes it a perfect place for those of you that cater to the B2B market. Now, I am not saying that if you are in the business to consumer market then you don’t need it, I am saying that B2B works best here! So what is LinkedIn good for? NETWORKING, PRODUCT PROMOTIONS, and SKILL FINDING.
- Facebook- Use: Marketing & Branding with more time spent in Marketing
- Instagram- Use: Brand Building or Gaining A Following
- LinkedIn- Use: Networking, finding skills, and promoting products
I hope this has been helpful! Feel free to ask questions bellow in the comment section or email us at firstname.lastname@example.org regarding our social campaign management services! Also let us know what platforms you have questions about in the comments!
Author: Ethan Evans
Passionate entrepreneur, self taught web developer and marketing consultant. I have been collaborating, marketing, and developing with companies for over 7 years now! Lets grow together!