How Innovative Technology Helps With Business Growth & Scaling | Second Revenue

If you’re here this means that you are probably thinking of the next big idea for your company. Or you may be thinking of ways to help your industry solve a problem. No matter what industry you are in, or what your company does now, your idea could become the next world industry changing idea. I will take some time to outline some companies that are doing just that and how they are growing!

First let me explain what innovative technology really means.


What is Innovative Technology?




Innovative technology is not necessarily something that is easily defined by Webster. More so it is a process, product, service, or business model that is readily available to markets, governments and societies. Just like the name, it combines innovation with modern technology. Some examples would be the Pokemon Go app, Smart Watches, Drones, Hover Boards, tracking software, and many more. All of these items are original, but world changing. So what does innovative technology have to do with your company? Let’s find out.

Companies that are using Innovative Technology to grow!

There are already companies that have started to use their big ideas to help scale and grow their companies, even their industries. The first company that comes to mind is a growing company called TemperPack. Considering that their whole company is based off an innovative idea, I wouldn’t have expected anything less of them. TemperPack is in the sustainable packaging industry yet they didn’t stop there. They chose to employ their big idea to help grow their company. Their big idea was a productivity app that allowed them to increase employee productivity while tracking other facets of the company!


Another growing company that comes to mind is a company called BlueSwipe. Although they are in the payment processing industry, they have started to use their big idea to help the sales industry become a more productive and analyzed industry through easy to use mobile applications for lead management and cold calling.

Still aren’t convinced? Let’s talk about some companies that you are familiar with. Have you ever heard of a company called IBM? I’m sure that you have. They are now known for cloud hosting, consulting, and computer hardware. Do you remember where they started? Some of their earlier products where, employee time keeping systems, punch card equipment and weighing scales. Throughout the years they have been using innovative technology to grow and scale by tackling Cloud Computing!


Or let’s even use Facebook as an example. They started out with a platform, and now they have utilized their big Idea to bring the internet to every aspect of the world. They create drones, apps, software, and even systems to help the company grow, scale and make a difference!


Making Your Idea Work

As a busy CEO, VP, Operations manager, etc, you already have a lot on your plate. With that being said, don’t try to do this on your own. First, hire a company that can help you create your idea but doesn’t want to own your idea.

Second, make sure your idea is not just going to help your company, but companies outside of yours as well. This is the best way to make your big idea a second revenue stream for your company.

Third, use your idea and track the progress that it is creating so that you can have solid evidence that it does what you said it will do.


Cost Vs Investment

Whenever we consult with a company on how to use innovative technology to get their big idea to become a big reality, we always stress the cost vs investment mentality. What this means is that most of the time the money that you will put into this project will most likely turn into an investment that yields a return. This is not the case 100% of the time, but it does happen if your idea is a great idea that can help many. Here are some costs that can be associated with using innovative technology.

Creating Mobile Apps: These investments can be anywhere from $3000 to $500,000 dollars depending on complexity and functionality. The main reason is because mobile apps take on average 900+ hours to be successful.

Creating Software i.e. CRMs, Web Apps, and Online Platforms: These investments can be anywhere from $5000 to $20,000. They don’t take up as much time to build as mobile apps.

Creating Hardware i.e. Machines, Tools, Gadgets: These investments can be anywhere from $30 to millions of dollars. This is because of patents, supplies and resources to build.

Although the investments may be high for some, keep in mind that returns can be much greater.


We hope this has been informative! Feel free to contact us to help you create your next BIG idea!

Phone: 804+592+1734 Email: questions@7thleveldevelopment.com Website: www.7thleveldevelopment.com



Stay tuned for part two of this article next week titled. Scaling Your Company| Best Practices.

Benefits Of CRM Software| Game Changer Custom CRM


If you are here reading this blog, you are either an executive that is looking for a way to organize your sales leads and motivate your reps, or a small business owner that needs help organizing your growing company. If this is the case, then you are in the right spot! I will outline some of the reasons you should utilize a CRM and also introduce to you our system called Game Changer CRM.


What Exactly Is A CRM?

A CRM (Customer Relationship Manager) is a valuable tool that helps your customer interactions run more efficiently, allowing you to hone in on your customer relationships. This can include managing contacts, setting appointments, setting follow up calls, tracking quotes, monitoring your marketing efforts and tons of other tasks.

CRMs allow you to get a better angle on your sales efforts to help minimize the sales that slip through the cracks. Tracking is extremely important in this digital age, so here are some of the benefits of using a CRM.

Sales Rep Management

Managing your account executives, account managers and sales reps can be a tough task without utilizing a CRM. I remember working as a sales rep for a car lot that refused to get with the times. We had 100s of clients to track but very limited space. File cabinets were over flowing with information on clients, which often caused confusion and mixed paperwork. CRMs clear up the paper footprint and allow your sales reps to focus on whats really important, selling! They allow input from reps on what stage of the process their client is in, often motivating them to push the client through until the end.

Finance Management 


This is a big one as well. Most CRMs can even allow you to keep up with payments made by clients and quotes sent and invoices. Serving as a one stop shop for most business owners, a CRM can a valuable asset to your organization. Think about all of the times that you struggled with keeping your invoices in order, or finding that quote that you sent to a really important client. This is the answer.

Optimized marketing | Lead System

Now if you follow our other blog titled  “5 Tips To Increase Social Media Traffic And Bring Leads“, then you may already know that optimized marketing is the same tool that Facebook uses to bring in billions of dollars. They gather your info, and market products directly to you. By using a CRM as a lead funnel, you now have that power in your hands! The next time you create an awesome ad campaign, creating a capture page that collects data from prospects and sends it to a CRM will allow you to see exactly what type of behavior your clientele have. This allows you to pinpoint your marketing. 

Retention Increase

If you haven’t guessed it by now, utilizing a CRM can help increase retention! This is huge considering that most of our goals are to create those residual clients! A CRM can give you the ability to build a better relationship by accurate follow up reminders, client personal info reminders (birthdays, important dates, anniversaries) giving you the ability to become more personal. It also gives you the ability to keep promises made by you to them. I think you get the picture.

Now that you understand some of the benefits, i want to introduce you to Game Changer CRM!


The cons of most CRMs is that they are usually pre-built and editing is usually not allowed. This causes a huge problem when finding the one YOUR COMPANY needs. This means that you typically spend extra money on the CRM services that you don’t even use. That’s why we have come up with Game Changer CRM.

Game Changer

This is the first fully custom CRM! It is your company, from start to finish. Instead of pre picked services, we can go into your company and build the custom CRM that you need. This means that now you are in control! You call us, we come to you, we interview your reps and yourself, and then we create your Game Changer CRM.  It can be as simple or as complex as you need it to be which gives you complete flexibility and control!

We don’t just mean take away this option and put this there, either. We mean your company logo, your design, and your functionality. Do you want to be in complete control? We can help with that!  If you need it to motivate sales reps with sound and visuals, we give it to you! If you need it to track in real time, inventory shipments, or employee productivity, we give it to you. Or if you just need it ti be a simple reminder system, we give it to you! So come on and make 7th Level, your CRM GAME CHANGER!

Get in contact with us with any questions @ 1-804-592-1734 or email us at questions@7thleveldevelopment.com.


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