How Innovative Technology Helps With Business Growth & Scaling | Second Revenue

If you’re here this means that you are probably thinking of the next big idea for your company. Or you may be thinking of ways to help your industry solve a problem. No matter what industry you are in, or what your company does now, your idea could become the next world industry changing idea. I will take some time to outline some companies that are doing just that and how they are growing!

First let me explain what innovative technology really means.


What is Innovative Technology?




Innovative technology is not necessarily something that is easily defined by Webster. More so it is a process, product, service, or business model that is readily available to markets, governments and societies. Just like the name, it combines innovation with modern technology. Some examples would be the Pokemon Go app, Smart Watches, Drones, Hover Boards, tracking software, and many more. All of these items are original, but world changing. So what does innovative technology have to do with your company? Let’s find out.

Companies that are using Innovative Technology to grow!

There are already companies that have started to use their big ideas to help scale and grow their companies, even their industries. The first company that comes to mind is a growing company called TemperPack. Considering that their whole company is based off an innovative idea, I wouldn’t have expected anything less of them. TemperPack is in the sustainable packaging industry yet they didn’t stop there. They chose to employ their big idea to help grow their company. Their big idea was a productivity app that allowed them to increase employee productivity while tracking other facets of the company!


Another growing company that comes to mind is a company called BlueSwipe. Although they are in the payment processing industry, they have started to use their big idea to help the sales industry become a more productive and analyzed industry through easy to use mobile applications for lead management and cold calling.

Still aren’t convinced? Let’s talk about some companies that you are familiar with. Have you ever heard of a company called IBM? I’m sure that you have. They are now known for cloud hosting, consulting, and computer hardware. Do you remember where they started? Some of their earlier products where, employee time keeping systems, punch card equipment and weighing scales. Throughout the years they have been using innovative technology to grow and scale by tackling Cloud Computing!


Or let’s even use Facebook as an example. They started out with a platform, and now they have utilized their big Idea to bring the internet to every aspect of the world. They create drones, apps, software, and even systems to help the company grow, scale and make a difference!


Making Your Idea Work

As a busy CEO, VP, Operations manager, etc, you already have a lot on your plate. With that being said, don’t try to do this on your own. First, hire a company that can help you create your idea but doesn’t want to own your idea.

Second, make sure your idea is not just going to help your company, but companies outside of yours as well. This is the best way to make your big idea a second revenue stream for your company.

Third, use your idea and track the progress that it is creating so that you can have solid evidence that it does what you said it will do.


Cost Vs Investment

Whenever we consult with a company on how to use innovative technology to get their big idea to become a big reality, we always stress the cost vs investment mentality. What this means is that most of the time the money that you will put into this project will most likely turn into an investment that yields a return. This is not the case 100% of the time, but it does happen if your idea is a great idea that can help many. Here are some costs that can be associated with using innovative technology.

Creating Mobile Apps: These investments can be anywhere from $3000 to $500,000 dollars depending on complexity and functionality. The main reason is because mobile apps take on average 900+ hours to be successful.

Creating Software i.e. CRMs, Web Apps, and Online Platforms: These investments can be anywhere from $5000 to $20,000. They don’t take up as much time to build as mobile apps.

Creating Hardware i.e. Machines, Tools, Gadgets: These investments can be anywhere from $30 to millions of dollars. This is because of patents, supplies and resources to build.

Although the investments may be high for some, keep in mind that returns can be much greater.


We hope this has been informative! Feel free to contact us to help you create your next BIG idea!

Phone: 804+592+1734 Email: questions@7thleveldevelopment.com Website: www.7thleveldevelopment.com



Stay tuned for part two of this article next week titled. Scaling Your Company| Best Practices.

Benefits Of CRM Software| Game Changer Custom CRM


If you are here reading this blog, you are either an executive that is looking for a way to organize your sales leads and motivate your reps, or a small business owner that needs help organizing your growing company. If this is the case, then you are in the right spot! I will outline some of the reasons you should utilize a CRM and also introduce to you our system called Game Changer CRM.


What Exactly Is A CRM?

A CRM (Customer Relationship Manager) is a valuable tool that helps your customer interactions run more efficiently, allowing you to hone in on your customer relationships. This can include managing contacts, setting appointments, setting follow up calls, tracking quotes, monitoring your marketing efforts and tons of other tasks.

CRMs allow you to get a better angle on your sales efforts to help minimize the sales that slip through the cracks. Tracking is extremely important in this digital age, so here are some of the benefits of using a CRM.

Sales Rep Management

Managing your account executives, account managers and sales reps can be a tough task without utilizing a CRM. I remember working as a sales rep for a car lot that refused to get with the times. We had 100s of clients to track but very limited space. File cabinets were over flowing with information on clients, which often caused confusion and mixed paperwork. CRMs clear up the paper footprint and allow your sales reps to focus on whats really important, selling! They allow input from reps on what stage of the process their client is in, often motivating them to push the client through until the end.

Finance Management 


This is a big one as well. Most CRMs can even allow you to keep up with payments made by clients and quotes sent and invoices. Serving as a one stop shop for most business owners, a CRM can a valuable asset to your organization. Think about all of the times that you struggled with keeping your invoices in order, or finding that quote that you sent to a really important client. This is the answer.

Optimized marketing | Lead System

Now if you follow our other blog titled  “5 Tips To Increase Social Media Traffic And Bring Leads“, then you may already know that optimized marketing is the same tool that Facebook uses to bring in billions of dollars. They gather your info, and market products directly to you. By using a CRM as a lead funnel, you now have that power in your hands! The next time you create an awesome ad campaign, creating a capture page that collects data from prospects and sends it to a CRM will allow you to see exactly what type of behavior your clientele have. This allows you to pinpoint your marketing. 

Retention Increase

If you haven’t guessed it by now, utilizing a CRM can help increase retention! This is huge considering that most of our goals are to create those residual clients! A CRM can give you the ability to build a better relationship by accurate follow up reminders, client personal info reminders (birthdays, important dates, anniversaries) giving you the ability to become more personal. It also gives you the ability to keep promises made by you to them. I think you get the picture.

Now that you understand some of the benefits, i want to introduce you to Game Changer CRM!


The cons of most CRMs is that they are usually pre-built and editing is usually not allowed. This causes a huge problem when finding the one YOUR COMPANY needs. This means that you typically spend extra money on the CRM services that you don’t even use. That’s why we have come up with Game Changer CRM.

Game Changer

This is the first fully custom CRM! It is your company, from start to finish. Instead of pre picked services, we can go into your company and build the custom CRM that you need. This means that now you are in control! You call us, we come to you, we interview your reps and yourself, and then we create your Game Changer CRM.  It can be as simple or as complex as you need it to be which gives you complete flexibility and control!

We don’t just mean take away this option and put this there, either. We mean your company logo, your design, and your functionality. Do you want to be in complete control? We can help with that!  If you need it to motivate sales reps with sound and visuals, we give it to you! If you need it to track in real time, inventory shipments, or employee productivity, we give it to you. Or if you just need it ti be a simple reminder system, we give it to you! So come on and make 7th Level, your CRM GAME CHANGER!

Get in contact with us with any questions @ 1-804-592-1734 or email us at questions@7thleveldevelopment.com.


5 Tips To Help Increase Social Media Traffic And Bring Leads| Facebook

Before you begin reading the tips, we should start by saying that no one tip or tool is right for all businesses! To get the best results hire a social media consultant!


  1.  Presentation Is Everything:


Just as we discussed in previous posts, how you present your company makes all of the difference, even on social media platforms. When creating or managing your social media account, don’t be afraid to dress it up with your companies colors or logos! It has been proven that how your profiles look can determine the following that you get. We live in a digital age where most followers want to see bright colors and flashy objects. Make your page scream the passion of your company through visuals.

EX: microsoft

See Also: 5 Benefits Of  A Custom Website

Take Microsoft for example. What does a man with snorkels in the water have to do with what they are trying to convey? Exactly, because it is a capturing photo, you want to find out! Find professional photos that you can use to enhance your page but also that give the user a reason to want to inquire:microsoftq

2. Actually Get Social:

Now that you have your big beautiful social media page, now what? Well remember this, its call SOCIAL media for a reason. Start interacting with the audience you do have and go create the audience that you want. There are numerous ways to do so without spending any money.  First, promote your business page (Facebook) on your personal page. However don’t be spamy. What this means is don’t go posting about your company page every hour on the hour. Space it out. Start looking at your friends that own companies and like there pages, then requesting that they like yours. Start sharing posts from your company page to your personal page. Promote on other platforms like Twitter, Instagram, Google+ ( these tips work for those as well).


Spend a lot of time going through the friends that you already have to promote your page to them. Not everyone will follow, but if your content is good, they will promote for you, which leads to my next tip:


3. Post Great Content:

Not everyone is into the boring text posts that most companies post. This is why they lack a following. Get INTERACTIVE! Its been proven that posting more picture and video content reacts way better than just the standard text post. When it comes to pictures, make sure they are clear photos that vividly describe the scene! Pictures can convey a message, or bring emotion: xbox

Video however will ultimately draw the most in! People love to see you embarrassing yourself but more importantly, video content gives your followers and potential followers a chance to see what your company is really about! This example is from one of our clients. with over 400 views, 900 reaches and 11 shares all within 2 days of posting a video of the owner.. well being himself:

Or this one of our CEO promoting a local Cafe:


4. Post Consistently:

The sad truth is that most companies fail in this area. They go through the steps of creating a good page, and then drop the ball when it comes to posting. Most excuses are ” we don’t have the time to and we don’t have the funds to hire someone to do it for us”.  If you can carve out an hour a day  then you can post consistently. Posting consistently to your company page gives you credibility. When someone goes to your page and sees that you haven’t posted in the last 3 weeks, they don’t really have a reason to stick around.  When you have a steady flow of content on your page, it allows users to make an informed decision on whether or not to follow you!

Now I wanted to address the time excuse. Facebook has made it simple for you to post content whenever you need to. They have added a feature that allows you to save posts and put them on a cycle. You can schedule them for any day of the week, month, year! I encourage you to play around with this feature. Take that hour that we talked about earlier and decide what content you want to use this feature on.

Ex: facebook

5. Don’t Be Afraid To Invest:

Oh no not my money! If that’s what comes to mind when it comes to Facebook advertising, then you don’t understand Facebook. Lets help you understand. There are over 7 billion people in the world, with over 1 billion of those being active Facebook users!! Wait what? Yeah over 10% of the WHOLE world is using Facebook. Now lets break down how that applies to you. So, Facebook takes all 1billion plus users and monitors their interests, likes and dislikes. They then take that data and figure out how businesses can utilize it. That’s called targeting an audience. Now you come along and invest in paid advertising on Facebook.That then allows you to target YOUR audience while Facebook only shows your Ad to those that are interested in what it is that you do. There really is no other online form of advertising like it.  In other words, take some of your advertising budget and put it towards creating a good Facebook campaign and watch the leads come. There have been tons of companies that have raised there revenue using Facebook advertising.

According to Kurt Wagner of Mashable, in his article titled, Are Facebook Ads Working? The Clicks Say Yes

“Facebook ads were clicked 29% more often in 2013, and the return to investors was 58% higher”.

So go ahead, invest!

Startup Shout Outs

Welcome to our Startup Social Shout out Segment! The purpose of these segments are to give startups and small businesses a platform to share why they started up and their passions! Hopefully this inspires you to Startup!  This segment is on Brewers Cafe! They are a local Cafe located in Richmond Va. Hopefully you enjoy! Don’t forget to share, like and subscribe!! Brought to you by 7th Level Marketing!!

5 Benefits of a Custom Website for Small Biz

We all have our doubts! As a small business owner, getting a custom built website shouldn’t be one of them. Here’s why…

Keyboard with Improve Your Performance Button.



1. You increase visibility.

Hiring a professional web design agency to create a stunning website can be the difference of you not being seen and you becoming a peak of interest. More and more studies are telling us about how customers are learning to research online before buying offline. This is due to the growing technology industry! Think about that time you saw a product advertised on TV and decided to Google it. People all over America are starting to do the same thing. Think about it, your #1 goal is to gain exposure to increase profits, why aren’t you on one of the biggest platforms around? The Internet….


2. You  control the traffic while you sleep.

In most cases people who are interested in your product or service will make the decision to purchase it when you’re not open. With that being said, the efforts that you put towards marketing your website during the day, materialize on your off hours. Also, your site acts as a sales rep while you sleep! Most  people surf the web after 5pm when they are done working! Make sure you have a tool to capture that traffic…


3. You create another sales tool.

Think of your site as a 24 hour sales generation tool. A website is a powerful sales tool and one that allows you to address your customers’ concerns, give them the information they need to make a decision and create compelling calls to action. Your website is a vital tool in the sales process... Use it to build confidence in your brand and to give customers important buying info.

4. You build credibility.


Have you ever heard these words when networking, ” Sooo do you have a website?”. This usually comes from the younger market, however more and more people are starting to use a website to test credibility. A custom built and creative website can establish that credibility. Today, no one cares about a store front or an office, they care about your internet front! So give them what they want…

5. You build a contact list.

So you may hate the web, but you love networking and meeting new people. Look at your website as your own personal networking professional! With the right design and call to actions, you can start collecting potential clients names, numbers and emails in no time, with the added bonus of them asking questions with it! When you hire a professional web agency to build your site, they typically create a user experience that prompts users to leave contact info..


So like I said, your website has more value than you think.. I hope this was helpful and feel free to leave comments with any questions or concerns on finding the right company IE Us!!!



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