5 Benefits of a Custom Website for Small Biz

We all have our doubts! As a small business owner, getting a custom built website shouldn’t be one of them. Here’s why…

Keyboard with Improve Your Performance Button.



1. You increase visibility.

Hiring a professional web design agency to create a stunning website can be the difference of you not being seen and you becoming a peak of interest. More and more studies are telling us about how customers are learning to research online before buying offline. This is due to the growing technology industry! Think about that time you saw a product advertised on TV and decided to Google it. People all over America are starting to do the same thing. Think about it, your #1 goal is to gain exposure to increase profits, why aren’t you on one of the biggest platforms around? The Internet….


2. You  control the traffic while you sleep.

In most cases people who are interested in your product or service will make the decision to purchase it when you’re not open. With that being said, the efforts that you put towards marketing your website during the day, materialize on your off hours. Also, your site acts as a sales rep while you sleep! Most  people surf the web after 5pm when they are done working! Make sure you have a tool to capture that traffic…


3. You create another sales tool.

Think of your site as a 24 hour sales generation tool. A website is a powerful sales tool and one that allows you to address your customers’ concerns, give them the information they need to make a decision and create compelling calls to action. Your website is a vital tool in the sales process... Use it to build confidence in your brand and to give customers important buying info.

4. You build credibility.


Have you ever heard these words when networking, ” Sooo do you have a website?”. This usually comes from the younger market, however more and more people are starting to use a website to test credibility. A custom built and creative website can establish that credibility. Today, no one cares about a store front or an office, they care about your internet front! So give them what they want…

5. You build a contact list.

So you may hate the web, but you love networking and meeting new people. Look at your website as your own personal networking professional! With the right design and call to actions, you can start collecting potential clients names, numbers and emails in no time, with the added bonus of them asking questions with it! When you hire a professional web agency to build your site, they typically create a user experience that prompts users to leave contact info..


So like I said, your website has more value than you think.. I hope this was helpful and feel free to leave comments with any questions or concerns on finding the right company IE Us!!!



Profile photo of Ethan Evans

Author: Ethan Evans

Passionate entrepreneur, self taught web developer and marketing consultant. I have been collaborating, marketing, and developing with companies for over 7 years now! Lets grow together!

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