How Innovative Technology Helps With Business Growth & Scaling | Second Revenue

If you’re here this means that you are probably thinking of the next big idea for your company. Or you may be thinking of ways to help your industry solve a problem. No matter what industry you are in, or what your company does now, your idea could become the next world industry changing idea. I will take some time to outline some companies that are doing just that and how they are growing!

First let me explain what innovative technology really means.


What is Innovative Technology?




Innovative technology is not necessarily something that is easily defined by Webster. More so it is a process, product, service, or business model that is readily available to markets, governments and societies. Just like the name, it combines innovation with modern technology. Some examples would be the Pokemon Go app, Smart Watches, Drones, Hover Boards, tracking software, and many more. All of these items are original, but world changing. So what does innovative technology have to do with your company? Let’s find out.

Companies that are using Innovative Technology to grow!

There are already companies that have started to use their big ideas to help scale and grow their companies, even their industries. The first company that comes to mind is a growing company called TemperPack. Considering that their whole company is based off an innovative idea, I wouldn’t have expected anything less of them. TemperPack is in the sustainable packaging industry yet they didn’t stop there. They chose to employ their big idea to help grow their company. Their big idea was a productivity app that allowed them to increase employee productivity while tracking other facets of the company!


Another growing company that comes to mind is a company called BlueSwipe. Although they are in the payment processing industry, they have started to use their big idea to help the sales industry become a more productive and analyzed industry through easy to use mobile applications for lead management and cold calling.

Still aren’t convinced? Let’s talk about some companies that you are familiar with. Have you ever heard of a company called IBM? I’m sure that you have. They are now known for cloud hosting, consulting, and computer hardware. Do you remember where they started? Some of their earlier products where, employee time keeping systems, punch card equipment and weighing scales. Throughout the years they have been using innovative technology to grow and scale by tackling Cloud Computing!


Or let’s even use Facebook as an example. They started out with a platform, and now they have utilized their big Idea to bring the internet to every aspect of the world. They create drones, apps, software, and even systems to help the company grow, scale and make a difference!


Making Your Idea Work

As a busy CEO, VP, Operations manager, etc, you already have a lot on your plate. With that being said, don’t try to do this on your own. First, hire a company that can help you create your idea but doesn’t want to own your idea.

Second, make sure your idea is not just going to help your company, but companies outside of yours as well. This is the best way to make your big idea a second revenue stream for your company.

Third, use your idea and track the progress that it is creating so that you can have solid evidence that it does what you said it will do.


Cost Vs Investment

Whenever we consult with a company on how to use innovative technology to get their big idea to become a big reality, we always stress the cost vs investment mentality. What this means is that most of the time the money that you will put into this project will most likely turn into an investment that yields a return. This is not the case 100% of the time, but it does happen if your idea is a great idea that can help many. Here are some costs that can be associated with using innovative technology.

Creating Mobile Apps: These investments can be anywhere from $3000 to $500,000 dollars depending on complexity and functionality. The main reason is because mobile apps take on average 900+ hours to be successful.

Creating Software i.e. CRMs, Web Apps, and Online Platforms: These investments can be anywhere from $5000 to $20,000. They don’t take up as much time to build as mobile apps.

Creating Hardware i.e. Machines, Tools, Gadgets: These investments can be anywhere from $30 to millions of dollars. This is because of patents, supplies and resources to build.

Although the investments may be high for some, keep in mind that returns can be much greater.


We hope this has been informative! Feel free to contact us to help you create your next BIG idea!

Phone: 804+592+1734 Email: questions@7thleveldevelopment.com Website: www.7thleveldevelopment.com



Stay tuned for part two of this article next week titled. Scaling Your Company| Best Practices.

The Social Media Guide| Platforms



This blog is intended to help you gain a better understanding of what each social media platform can be used for with your business. There are tons of social media trainees out there who still have some confusion as to what the purpose of using social media platforms for business is. Although I will not cover all three, I will cover three major ones and I hope to help clear this up, so let’s get started!





Although Facebook is a multi-faceted platform, there are still certain marketing techniques or branding techniques that just simply do not work. I will not go into what those are with this blog but I will say, think of Facebook as a place to cast a huge net to try to catch a ton of fish. If you aren’t on Facebook and you own a business, you have already lost the battle!

Facebook is indeed one of the fastest growing social media platforms around with a staggering 1.7 billion active users! Facebook uses a tool called target marketing to drive companies to users based on what they are interested in. Now I won’t get into a ton of detail on this but the stats are crazy. If you want that info, go read “5 Tips to Help increase Social Media Traffic and Bring Leads”.

I will tell you however what Facebook is good for. Because Facebook has a huge following, this is obviously a perfect place to start your MARKETING efforts. Facebook can be used to drive traffic to a specific product, service, or event. It is an excellent source for creating campaigns that drive traffic to your website, landing page, product page, and YouTube page or any page that has a good or service. Why is that? Facebook uses the interest of their users and markets companies to them based off of what they post about, like, or follow the most. What does that mean for you? This means that whatever your brand or product is, out of the 1.7 billion users, you have the potential to have your campaign reach thousands, if not millions of people that are interested in what you have. Get good at writing great ads, and you can see a lot of traffic!

So what is Facebook good for? BRANDING & MARKETING! Use Facebook as one of your Marketing tools. Although you can build a brand using Facebook, it is a lot simpler to market here. Create a fan page, get a following, and start doing some marketing. Brands that do the best on Facebook are typically already established.  With that being said let’s move on to our next platform.





Ohhh the puzzling world of gramers. From most small business owners, I hear “Instagram is just a place to post pics of your food and stuff right?” or “ I don’t see the point of it, it just seems like a bunch of selfies to me”. No No No, my fellow entrepreneur. Instagram can be a powerful tool for your company. Here’s why.


Instagram by far is killing the social media game! They are a photo and video sharing powerhouse and they have an average of 300 million daily active users, 20% of all internet users, and a staggering 27% of the U.S population on their platform! Still think this is just a game? Now that we have gotten the boring stats out of the way, let’s talk about Instagram behavior.

Although Facebook and Instagram may seem similar, they breed a different following. Instagram tends to have a following that is passionate. This passion can be directed towards, art, fashion, technology, etc… Most Gramers only post about what they are passionate about. If that’s food, well, that’s what you will see. So how does this help your business? In my blog titled “Branding Vs Marketing” I mentioned that a brand is who you are. Who you are is typically what you are passionate about. So if Instagramers are typically people of passion, then you’re in luck. According to Instagram statistics, 75% of their users use Instagram to fins particular vendor accounts. That’s you!


So building your brand is where you should use Instagram. Gramers follow companies with a passionate brand! Not to mention Instagram has a valuable algorithm to help people find you. It’s called the hashtag, aka the #. This little tool is valuable! If you are a restaurant that is passionate about feeding the homeless, well #feedthehomeless has over 36K searches on Instagram. If you are a car lot that is passionate about selling dream cars, well #dreamcar has over 900k searches! Get the picture? This makes Instagram the perfect place to share your passion, aka, your brand with those looking for you!


So Instagram = Brand Building



I have had many questions asked about this platform. Some of them are, “so what can I do with LinkedIn?” or “Isn’t it just like Facebook?” If you have questions about LinkedIn and its purpose, well it’s actually quite simple. First let me give you some stats. LinkedIn has over 433 million users and 37% of the U.S digital population. Again, this is HUGE!


So what is its purpose? So, Facebook is a valuable marketing tool, Instagram is a valuable brand builder, now LinkedIn…. Simply put, LinkedIn is a tool to network, find the skills you need to employ, or find the people that need your brand. Although building a following on LinkedIn is a tough one, it is worth it. LinkedIn is like going to networking events. You will find that most users are motivated, forward thinking individuals with skills that you can utilize or a need that you fill. It’s a more professional setting, where posting pics of your food, or videos of your employees acting silly is frowned upon. However, posting a new product, or services is welcomed with open arms!  According to b2bnn.com more than 8 in 10 b2b use LinkedIn for the purpose of product unveiling! Because LinkedIn has such a rich culture of CEO’s, working professionals, and Startup co-founders, this makes it a perfect place for those of you that cater to the B2B market. Now, I am not saying that if you are in the business to consumer market then you don’t need it, I am saying that B2B works best here! So what is LinkedIn good for? NETWORKING, PRODUCT PROMOTIONS, and SKILL FINDING.




  1. Facebook- Use: Marketing & Branding with more time spent in Marketing
  2. Instagram- Use: Brand Building or Gaining A Following
  3. LinkedIn- Use: Networking, finding skills, and promoting products



I hope this has been helpful! Feel free to ask questions bellow in the comment section or email us at questions@7thleveldevelopment.com regarding our social campaign management services! Also let us know what platforms you have questions about in the comments!




Case Study: All Star Stylez


All Star Stylez is a prestige hair salon located on the eastern side of Henrico County.  Before utilizing the 7th Level Team, they had no online presence to add credibility to their growing salon! They have been in business for over 10 years with stylist that have as much as 30 years of experience!

What We Did For Them

The 7th Level team created a stunning but simple website with strategic call to action buttons that help drive traffic to the salons location and phone! We used a mixture of Javascript, HTML5 and CSS3 to create a fully responsive website that is easy to use on any device:

 iphonecopyWe also created creative content to help them portray their passion for styling!


Social Media:

Before working with our team, they had a struggling social media presence with no engagements on their Facebook page.  Now they have a 250% rise in engagement and average about 10 likes a week with no paid marketing!



A happy salon with happy clients! They have seen a steady rise in appointments booked and foot traffic to the salon because of the strategic call to actions and credible web site!

Visit them here : www.allstarstylez.com

Benefits Of CRM Software| Game Changer Custom CRM


If you are here reading this blog, you are either an executive that is looking for a way to organize your sales leads and motivate your reps, or a small business owner that needs help organizing your growing company. If this is the case, then you are in the right spot! I will outline some of the reasons you should utilize a CRM and also introduce to you our system called Game Changer CRM.


What Exactly Is A CRM?

A CRM (Customer Relationship Manager) is a valuable tool that helps your customer interactions run more efficiently, allowing you to hone in on your customer relationships. This can include managing contacts, setting appointments, setting follow up calls, tracking quotes, monitoring your marketing efforts and tons of other tasks.

CRMs allow you to get a better angle on your sales efforts to help minimize the sales that slip through the cracks. Tracking is extremely important in this digital age, so here are some of the benefits of using a CRM.

Sales Rep Management

Managing your account executives, account managers and sales reps can be a tough task without utilizing a CRM. I remember working as a sales rep for a car lot that refused to get with the times. We had 100s of clients to track but very limited space. File cabinets were over flowing with information on clients, which often caused confusion and mixed paperwork. CRMs clear up the paper footprint and allow your sales reps to focus on whats really important, selling! They allow input from reps on what stage of the process their client is in, often motivating them to push the client through until the end.

Finance Management 


This is a big one as well. Most CRMs can even allow you to keep up with payments made by clients and quotes sent and invoices. Serving as a one stop shop for most business owners, a CRM can a valuable asset to your organization. Think about all of the times that you struggled with keeping your invoices in order, or finding that quote that you sent to a really important client. This is the answer.

Optimized marketing | Lead System

Now if you follow our other blog titled  “5 Tips To Increase Social Media Traffic And Bring Leads“, then you may already know that optimized marketing is the same tool that Facebook uses to bring in billions of dollars. They gather your info, and market products directly to you. By using a CRM as a lead funnel, you now have that power in your hands! The next time you create an awesome ad campaign, creating a capture page that collects data from prospects and sends it to a CRM will allow you to see exactly what type of behavior your clientele have. This allows you to pinpoint your marketing. 

Retention Increase

If you haven’t guessed it by now, utilizing a CRM can help increase retention! This is huge considering that most of our goals are to create those residual clients! A CRM can give you the ability to build a better relationship by accurate follow up reminders, client personal info reminders (birthdays, important dates, anniversaries) giving you the ability to become more personal. It also gives you the ability to keep promises made by you to them. I think you get the picture.

Now that you understand some of the benefits, i want to introduce you to Game Changer CRM!


The cons of most CRMs is that they are usually pre-built and editing is usually not allowed. This causes a huge problem when finding the one YOUR COMPANY needs. This means that you typically spend extra money on the CRM services that you don’t even use. That’s why we have come up with Game Changer CRM.

Game Changer

This is the first fully custom CRM! It is your company, from start to finish. Instead of pre picked services, we can go into your company and build the custom CRM that you need. This means that now you are in control! You call us, we come to you, we interview your reps and yourself, and then we create your Game Changer CRM.  It can be as simple or as complex as you need it to be which gives you complete flexibility and control!

We don’t just mean take away this option and put this there, either. We mean your company logo, your design, and your functionality. Do you want to be in complete control? We can help with that!  If you need it to motivate sales reps with sound and visuals, we give it to you! If you need it to track in real time, inventory shipments, or employee productivity, we give it to you. Or if you just need it ti be a simple reminder system, we give it to you! So come on and make 7th Level, your CRM GAME CHANGER!

Get in contact with us with any questions @ 1-804-592-1734 or email us at questions@7thleveldevelopment.com.


Branding vs Marketing| Creating An Identity



Lets start by saying that both branding and marketing are extremely important when building your company. This blog is not meant to get you to stop marketing just to brand or visa versa. Its purpose is to help you understand the difference and give you some tips on how to be more affective and caputuring with your brand identity and marketing efforts! With that being said lets get started:

What Is A Brand?

This is the first question that we will tackle. A brand is a “Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind . Thus brands help harried consumers in crowded and complex marketplace, by standing for certain benefits and value.” – Bussiness Dictionairy.

So in other words a brand is who you are. It is what your company stands for. It is what your company believes and the values that your company witholds.

Take Mcdonalds for example: Mcdonalds

When you drive by those big golden arches in the middle of no where USA and you’re hungry, there might be small food stops around, but your going to Mcdonalds. Why? Because they are a BRAND that you trust. You know there misson, values and company views! Not to say that those small food stops aren’t good, its just that you trust Mcdonalds more because they spent time branding themselves as the company that can get you the food you love, FAST. “Im Lovin It”. You know what they offer at all times, their color scheme, and even there songs! Thats affective branding.

What is Marketing?

Marketing is the management process through which goods and services move from concept to the customer. See, big difference. The marketing process is what drives traffic to the brand itself. Our formula is B+M=S. (Branding+Marketing=Success). Different marketing strategies could be, buying google, facebook, and TV ads. Or, hiring a sales force to knock on doors and help sell your services.


However coming up with a good marketing strategy can be challenging if there is no branding involved. This is why they work hand in hand. A good marketing campaign comes when you have a clear vision for your brand and its identity.

Creating A Brand Identity

Creating a brand identity is digging into the root of your comapny and establishing some core values, morals, and vision. This should be simple because it is usually the reason you started your company. Disclaimer: If you started your company for the sole purpose of attaining money, this step is hard. When creating your brand identity, you have to think to your self, what is my goal, my mission, my purpose for my company. Once you have figured that out, then its time to come up with a design that will portray that goal or purpose.

This is typically dificult to do on your own. This is why we would suggest hiring a professional graphic designer or agency. They typically can turn your vision into a reality.

Example: brands_montage_shadow

Marketing Strategies For Your Brand

So now that you have your brand, how do you drive traffic to it? I will say, we have seen that creating video content for your brand that you can use for TV or internet purposes, has been a really affective way! Take the video below for example.


This video produced by Ehardt Media, good friends of ours, does an excellent job of portraying Nike’s vision, and this athletes ability to shine in his sport! Video has the ability to portray passion, as well as give a clear description of your brand! Paying for traffic to a video like this, is sure to get people to buy into your vision, and not just your product.

There are tons of ways to market your brand, I suggest contacting us for a consultation!


In closing, creating a brand identity and coming up with a marketing strategy is tough. This is why we want to help! If you want to set up a consultation, Shoot us a message in the comments section or visit us at www.7thleveldevelopment.com. We would love to help!


Startup Social Shout Out Volume 3| Temperpack Technologies

We are excited for this weeks startup shout out! We had the pleasure of interviewing James Mcgoff, Co-Founder of Temperpack Technologies! They have a passion for sustainable packaging and are attacking the industry hard! We hope you enjoy and dont forget to subscribe!

Skip to toolbar