Before you begin reading the tips, we should start by saying that no one tip or tool is right for all businesses! To get the best results hire a social media consultant!
- Presentation Is Everything:
Just as we discussed in previous posts, how you present your company makes all of the difference, even on social media platforms. When creating or managing your social media account, don’t be afraid to dress it up with your companies colors or logos! It has been proven that how your profiles look can determine the following that you get. We live in a digital age where most followers want to see bright colors and flashy objects. Make your page scream the passion of your company through visuals.
See Also: 5 Benefits Of A Custom Website
Take Microsoft for example. What does a man with snorkels in the water have to do with what they are trying to convey? Exactly, because it is a capturing photo, you want to find out! Find professional photos that you can use to enhance your page but also that give the user a reason to want to inquire:
2. Actually Get Social:
Now that you have your big beautiful social media page, now what? Well remember this, its call SOCIAL media for a reason. Start interacting with the audience you do have and go create the audience that you want. There are numerous ways to do so without spending any money. First, promote your business page (Facebook) on your personal page. However don’t be spamy. What this means is don’t go posting about your company page every hour on the hour. Space it out. Start looking at your friends that own companies and like there pages, then requesting that they like yours. Start sharing posts from your company page to your personal page. Promote on other platforms like Twitter, Instagram, Google+ ( these tips work for those as well).
Spend a lot of time going through the friends that you already have to promote your page to them. Not everyone will follow, but if your content is good, they will promote for you, which leads to my next tip:
3. Post Great Content:
Not everyone is into the boring text posts that most companies post. This is why they lack a following. Get INTERACTIVE! Its been proven that posting more picture and video content reacts way better than just the standard text post. When it comes to pictures, make sure they are clear photos that vividly describe the scene! Pictures can convey a message, or bring emotion:
Video however will ultimately draw the most in! People love to see you embarrassing yourself but more importantly, video content gives your followers and potential followers a chance to see what your company is really about! This example is from one of our clients. with over 400 views, 900 reaches and 11 shares all within 2 days of posting a video of the owner.. well being himself:
Or this one of our CEO promoting a local Cafe:
4. Post Consistently:
The sad truth is that most companies fail in this area. They go through the steps of creating a good page, and then drop the ball when it comes to posting. Most excuses are ” we don’t have the time to and we don’t have the funds to hire someone to do it for us”. If you can carve out an hour a day then you can post consistently. Posting consistently to your company page gives you credibility. When someone goes to your page and sees that you haven’t posted in the last 3 weeks, they don’t really have a reason to stick around. When you have a steady flow of content on your page, it allows users to make an informed decision on whether or not to follow you!
Now I wanted to address the time excuse. Facebook has made it simple for you to post content whenever you need to. They have added a feature that allows you to save posts and put them on a cycle. You can schedule them for any day of the week, month, year! I encourage you to play around with this feature. Take that hour that we talked about earlier and decide what content you want to use this feature on.
5. Don’t Be Afraid To Invest:
Oh no not my money! If that’s what comes to mind when it comes to Facebook advertising, then you don’t understand Facebook. Lets help you understand. There are over 7 billion people in the world, with over 1 billion of those being active Facebook users!! Wait what? Yeah over 10% of the WHOLE world is using Facebook. Now lets break down how that applies to you. So, Facebook takes all 1billion plus users and monitors their interests, likes and dislikes. They then take that data and figure out how businesses can utilize it. That’s called targeting an audience. Now you come along and invest in paid advertising on Facebook.That then allows you to target YOUR audience while Facebook only shows your Ad to those that are interested in what it is that you do. There really is no other online form of advertising like it. In other words, take some of your advertising budget and put it towards creating a good Facebook campaign and watch the leads come. There have been tons of companies that have raised there revenue using Facebook advertising.
“Facebook ads were clicked 29% more often in 2013, and the return to investors was 58% higher”.
So go ahead, invest!